THE Q90.1 / THE Q91.5 has a current opening for a SALES CONSULTANT.
The Sales Consultant solicits new business and ministry partners and increases the share of business for existing partners. This position assesses the market potential of prospective accounts and meets with local businesses and ministries to learn about their marketing needs. The Sales Consultant achieves assigned revenue goals through sale of airtime, internet or other products and services to new and existing clients. This position also serves as an important station representative within the local business and ministry community.
This is a commission based job. 25% paid on accounts.
55% - Sells promotional time and provides continuing service to business and ministry accounts. Assesses the marketing revenue potential of assigned accounts and prospective accounts. Conveys business and ministry marketing needs to sales management, research, production and/or promotion in order to design a presentation which shows how the station can fulfill those needs with an on air media schedule, internet schedule, commercial concept and/or promotional event. Maintains positive client and station personnel relationships.
25% - Utilizes available published information about each assigned or prospective partner and their industry in order to approach partner with an educated sensitivity. Makes presentation to partners’ key decision makers in written and/or visual form. Manages client-chosen solutions. Provides excellent customer service to clients.
5% - Places a priority on the sale of special inventory, marketing events and/or production to increase revenue potential.
5% - Adheres to stations’ credit and collection policies and procedures. Assists business office in credit and collection activities as needed.
5% - Provides management with timely and accurate monthly, quarterly and annual budget forecasts. Maintains accurate records of individual list performance. Generates any additional station specific reports as required.
5% - Maintains understanding of local market ratings, competitive media, station strengths, industry and product knowledge. Utilizes supplementary market research. Remains updated regarding industry trends through trade publications and marketing seminars.
All must be met to be considered.
- College degree preferred.
- Related sales/marketing courses and seminars helpful.
Minimum two years media sales (TV, radio, cable) background preferred; other business-to-business outside sales considered.
Specific Knowledge, Skills and Abilities
- Understanding of current media ratings
- Solid grasp of retail marketing concepts
- Some knowledge of strengths and weaknesses of competitive media
- Strong sales skills; ability to create effective sales promotions
- Good computer skills
- Good problem solving skills
- Strong multi-tasking skills
- Adaptable and effective negotiating skills
- Well organized
- Ability to thrive in a team-oriented, competitive, fast-paced environment
- Good customer service skills and professional demeanor
- Self starter
- Strong understanding of social media marketing a plus
Status: Part Time
City: Worcester region
% Travel Required: Up to 10% out of region